Women's INspire network
Digital Marketing
How to use Twitter lists
by
Samantha Kelly

Lots of people ask me how to use Twitter lists so here's how I use them and why they are useful

Read more
Back To The Basics Of Marketing: Start By Getting Your Message Clear Before You Do Anything Else
by
Denise Kennedy

The challenge is to understand what you should be saying, to who you should be talking to, how should you say it and how and where to deliver your message. For that, you first need to start listening to your target audience and communicating in a language and style that they do, saying what they want to hear – not what you want to say! If you don’t do this right, all the content and marketing in the world won’t help you.

Read more
Happiness: The key to success in digital marketing
by
Alicia Whalen

This is a fast paced digital world we live in. Perhaps we should bring it back to basics by taking a queue from our favourite MadMen Ad exec. Don Draper says “Advertising is based on one thing: Happiness."

Read more
LinkedIn Unlocked
by
Melonie Dodaro

Have you struggled with attracting a steady stream of clients with social media? Or maybe you’ve heard that LinkedIn is useful for lead generation, but you haven’t had much success with it. You are not alone. This is a problem faced by many people and businesses. There are a few things you can do quickly and easily to start to attract more leads and clients on LinkedIn.

Read more
Top Five Reasons to get Video Savvy in 2018
by
Catherine Kavanagh

Hi, my name is Catherine, and I'm writing this blog post to explain to you, the reader, the Top Five Reasons Businesses need to become Video Savvy in 2018.

Read more
Situations on social media - And how to deal with them!
by
Samantha Kelly

Social media is not just a marketing tool. It's a great way to build relationships with your customers and peers. Here are some tips to make sure you are using it correctly, how to deal with negativity and how to always have something to say.

Read more
Marketing Terms Explained
by
Esther Ocampo

You’ve probably seen a lot of acronyms, abbreviations and random words that might be going over your head. I’m here to take away the mystery from a few.

Read more
The Gen X Jobseeker's Guide to Social Media
by
Clara Whitaker

A startling number of Gen X professionals shy away from Social Media when they find themselves searching for a job. If this sounds like you, hold my hand, look me in the eye, and repeat after me: "It doesn't have to be that hard." Here are a few pointers to help shake the Social Media heebie-jeebies and get you started.

Read more
Why you need to learn your Tribe’s language today!
by
Fiona Catchpowle

If you are using a different language or dialect to your tribe, how will they fully understand what you can do for them, when, where and more importantly why they should pick you? Finding the words that connect you and your tribe makes creating content for Facebook a breeze.

Read more
How to connect with influencers and leaders on social media
by
Samantha Kelly

There are good people all around us. But how do you know which ones there are? Try these simple methods to connect and build real relationships with people you admire.

Read more
5 Essential Steps in the Content Marketing Process for SMEs
by
Orla Veale

The secret about content marketing is well and truly out! Companies big and small are turning to content as a means of attracting and nurturing customer relationships. But while content marketing brings many benefits it also takes time and energy to get right. So if I have one bit of advice for you starting out it is to make sure you understand and implement a content marketing process.

Read more
Why Content Marketing is a Tortoise in Disguise
by
Orla Veale

Although the large, sprightly hare held the advantage, the slow and steady tortoise crossed the line in first place. It struck me recently that this well-known fable provides a simple analogy for comparing traditional marketing approaches with the more recent turn to content marketing. I’m a big fan of the underdog or, in this race, the tortoise. In this post, I want to examine the advantages that content marketing holds over traditional marketing techniques. I’ll look at how adopting this strategy can give your business a fighting chance to beat out larger competitors and achieve the success of the tortoise.

Read more
5 Reasons to Hire a Social Media Consultant
by
Esther Ocampo

There are many reasons to hire a Social Media Consultant (also known as a Social Media Manager, Social Media Curator among other things), but here are the top 5, in my opinion.

Read more
Planning a promotional video for your business….but nervous of how to start?
by
Estelle Cotter

Most of us are aware at this stage of the importance and benefits of using video as a means to share your brand message. We all love to view videos; whether we are searching Google, YouTube or checking our social media channels. There are lots of surveys and statistics out there that illustrate how video works (and I will share a few of these in the post).

Read more
Email Marketing
by
Esther Ocampo

There are some that say email marketing is dead, but last year alone, 100 billion business emails were sent/received EVERY DAY! That’s doesn’t look like it’s dying to me. So, how can your business tap into this marketing strategy? It’s simple, really.

Read more
6 easy ways to get more followers on Twitter (The right way)
by
Samantha Kelly

I’ve put together some tips for you to help you understand that first of all it’s not all about high numbers of followers. It’s more about having followers who are relevant and who will become your own little army of marketeers. You see, people buy from people. And Twitter is all about being authentic and building up trust with your audience. Why should they follow you anyway? Do this check list first

Read more
Why Brands Must Embrace Influencer Marketing
by
Samantha Kelly

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Read more
5 Reasons To Use Email Marketing
by
Amanda Lucas

Email marketing has been around since the dawn of the digital age but email is, by far, the most effective way of directly affecting your bottom line and actually growing your business.

Read more
Visual Marketing: 12 Tips For Your Small Business Online
by
Marie Collins

So what is Visual Marketing online? It’s quite simply everything you do to represent your business visually whether that be images and graphics, animated GIFs, slideshows, video or live streaming. In half an hour we could only cover a limited amount, so I decided to keep it to mostly still images and graphics for this workshop. Below are the tips I shared, plus the bonus one.

Read more
Top Tips for Using Twitter for your Business
by
Samantha Kelly

Follow these 10 top tips for using Twitter for your business and you'll never look back.

Read more

These blog posts have been submitted by our members. Feel free to share them across your social media channels if you feel your audience could benefit from the information. Please make sure to give the author credit, too!

Blog Categories