The more I talk to business owners the more I realise that most of them, regardless of industry sector, are working in the dark when it comes to pricing their product or particularly their service. They seem to adopt a finger in the air and hope for the best approach, or they price themselves just a little bit lower than their nearest competitor in the hopes of attracting business. Well, there is a good chance that that competitor is just as clueless about pricing as they are! There has to be a better way..for me I believe it’s all about pricing based on value delivered, but that value must be demonstrated to the potential customer, don’t assume that they understand everything that you are delivering.Read more
These blog posts have been submitted by our members. Feel free to share them across your social media channels if you feel your audience could benefit from the information. Please make sure to give the author credit, too!