Here’s a few things I recommend to have in place before you get started with PR, as you know, it’s so much easier to be as prepared as possible right?

Often we have a great product or a great service but for some reason we can't get our story out there about it. Perhaps it is based on fear of being judged; fear of no-one wanting us, rather than what we have to offer; an inability to say what we need or any other reason. We might also be telling our story to the wrong audience. When I say wrong what I mean is that those people are not people who are likely to buy from us as they either do not need what we have OR already have something similar. We may share with them because we feel they are a safe audience with whom to share our story. I like to help people find their real story and to voice it in a way that will attract their right people!

Part two in a series by PR consultant Tara Gilleece on leveraging PR to support brand and corporate marketing.

In a two-part series, ‘Understanding PR’ exclusively for the Women’s Inspire Network, PR consultant Tara Gilleece explains PR in layman’s terms and outlines how it works, and what the options are with regard to engaging a consultant or agency or attempting some DIY PR for your business or social enterprise.