This Chinese proverb says it all: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” I’ve been blessed to have had several mentors guide me throughout key moments in my life – both on a personal and professional level. Rather than doing the work for me, those people guided and advised me, challenged my ideas and beliefs, picked me up when I stumbled, and celebrated with me when I achieved a significant milestone. They challenged me in ways that, at times, I thought unfair or harsh, but I can see with hindsight that their honest feedback and criticism, coupled with accountability and support are what allowed me to move out of my comfort zone and achieve what I would have thought impossible. I am a firm believer of using the power of two or more minds to breathe life into any idea, of having someone to hold you accountable so that action is taken, someone you trust who has already travelled the path you’re now on and who can give you the advice you need to move forward confidently. That’s what Startup Marketing Mentor is all about. So, rather than developing a marketing strategy or managing content marketing and digital marketing activities for a business, my aim is to guide people through each process so that they fully understand what they are doing, where they are going and how to go about it. I want to be the person who can honestly challenge their ideas for the better and push their limits, hold them accountable on taking the necessary actions to achieve their goals while being a trusted advisor to brainstorm new ideas and plans with.