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Laura McAllister
The Story

LK  Marketing are specialists in the hospitality and retail industries offering marketing/brand strategies solutions, campaign planning management  solutions, digital content and project management services. We understand that each client is different with different requirements and with a keen eye on changing trends including the rise of the digital platform we cherish every challenge and look forward to delivering successful results.
   

Founder of LK Marketing is Laura McAllister who has over 20 years' experience working with brands such as Liffey Valley Shopping Centre, Whitewater Shopping Centre, Beacon South Quarter, The Green Isle Hotel and Westfield. Laura's core belief is the success of any business lies in having a bespoke marketing strategy and knowing your customers is key to driving sales. In today's landscape it is a very competitive marketplace so let us help you stand out amongst the crowd and increase your sales.

Best advice given

The best advice I was ever given is to be aware that people in business can be ruthless but never loose your own integrity.  Be honest and treat everyone with respect.

Business day

Ensure you have identified a gap in the market for your product or service.

Mind yourself...

I am very careful when sharing my ideas.

Life is what you make of it and dreams that you dare to dream do come true!

Best advice outside business
Proudest moment

The successful launch of 'Whitewater Shopping Centre'.

Funniest moment

Made a few mistakes in my career but honestly they were not funny mistakes!

Be more confident in yourself and believe anything is possible.

A younger you?
Inspiration
Richard Branson.
anthem for business

Don't know.

"why" For business

I want to be answerable to myself and not justify my reasons to anyone else for making certain business decisions.

other jobs

I have had numerous marketing positions starting my career as an executive and finishing as head of marketing.

mission

My personal mission is just to be content.

My USP is I offer face to face effective marketing solutions with very little overheads so my costs are very competitive.

Unique selling point
causes or projects
passionate about

Dogs Trust

get into your industry

My advice to any young person who wants to branch into the marketing industry is that they are fully aware that there are many different elements that fall under the marketing umbrella and 'digital marketing' is crucial for the success of any business.

People can find you
dog-cat
Dog
movie
Little Women
song to tell your story
"Somewhere over the Rainbow".
interesting facts

I adore dogs and if I ever won the lotto I would set up a charity to help dogs to have a better life.
I would love to live in a 'cosy' cottage by the sea.
I love gardening and look forward to Spring every year.

1,000 euros!

I would spend it on a professional website and a company brochure.

unaccompanied concert

U2